On behalf of our client in the engineering and manufacturing sector,
we're seeking to recruit a proactive and results-driven Marketing
Executive. The successful candidate will be responsible for planning
and executing marketing initiatives that enhance brand visibility,
support business growth, and effectively communicate the company’s
technical products and services. This position will require occasional
travel outside Nairobi to visit clients, attend trade shows, and support
marketing activities across different regions.
Responsibilities:
- ✓ Develop and implement marketing campaigns tailored to the
engineering and industrial sectors.
- ✓ Create and manage technical marketing materials such as
brochures, datasheets, case studies, and website content.
- ✓ Collaborate with engineering and sales teams to simplify
complex technical concepts into clear, market-ready messaging.
- ✓ Manage digital marketing activities including email campaigns,
social media management, and website updates.
- ✓ Plan and coordinate trade shows, exhibitions, webinars, and other
industry-related events.
- ✓ Strengthen the company’s online presence through LinkedIn,
industry directories, and professional platforms.
- ✓ Conduct market and competitor research to identify trends and
new opportunities.
- ✓ Track and report on campaign performance and ROI using
analytics tools.
- ✓ Support in preparing marketing budgets, media plans, and
coordinating with external vendors.
- ✓ Visit clients outside Nairobi to promote products, build
relationships, and identify potential business leads.
Requirements:
- ✓ Degree/Diploma in, Marketing, Sales, Mechanical Engineering or a
related field.
- ✓ 3–4 years of marketing experience, preferably within an
engineering, industrial, or manufacturing environment.
- ✓ Strong understanding of technical or industrial products and the
ability to convert technical data into impactful marketing content.
- ✓ Proficiency in digital marketing tools such as Google Analytics,
Google Ads, LinkedIn Ads, and email marketing platforms.
- ✓ Excellent communication, presentation, and writing skills.
- ✓ Strong project management and organizational abilities.
- ✓ Willingness to travel occasionally outside Nairobi for client visits
and marketing events.
- ✓ Experience working with engineering service providers or product-
based companies.
- ✓ Familiarity with industrial markets (mechanical, electrical, civil, or
manufacturing sectors).
- ✓ Ability to work collaboratively with cross-functional teams
including design, sales, and engineering.
- ✓ Basic knowledge of CAD drawings, technical documentation, or
industrial equipment is an added advantage.
Job Location
+2547 98 431 116