๐๐ผ๐ฏ ๐ง๐ถ๐๐น๐ฒ: Sales & Marketing Executive
๐๐ป๐ฑ๐๐๐๐ฟ๐: Engineering / Industrial / Manufacturing
๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: Nairobi, Kenya
๐๐บ๐ฝ๐น๐ผ๐๐บ๐ฒ๐ป๐ ๐ง๐๐ฝ๐ฒ: Full-time
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๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐๐ฒ๐น: 3 Years
Salary: KES 20,000 โ 23,000 Net
๐๐ผ๐ฏ ๐ฆ๐๐บ๐บ๐ฎ๐ฟ๐
On behalf of our client, a leading company in the engineering and
industrial manufacturing sector, we are seeking to recruit a
proactive Marketing Executive. The role will be responsible for
developing and executing marketing strategies, creating technical
content, managing digital platforms, and supporting sales teams in
positioning complex technical products to customers. The
successful candidate will bring both marketing expertise and a
strong grasp of engineering concepts to effectively promote the
companyโs products and services.
Responsibilities:
- ✓ Develop and implement marketing campaigns tailored to the
engineering/industrial sector.
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- ✓ Create technical marketing content, including brochures,
datasheets, case studies, and website content.
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- ✓ Collaborate with engineering and sales teams to simplify and
translate complex technical concepts into customer-friendly
messaging.
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- ✓ Manage digital marketing activities including email campaigns,
LinkedIn updates, and website management.
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- ✓ Plan, coordinate, and participate in trade shows, exhibitions,
webinars, and industry events.
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- ✓ Grow and maintain the companyโs online presence across
professional networks and industry directories.
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- ✓ Conduct market and competitor analysis to identify emerging
trends and opportunities.
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- ✓ Track campaign performance using analytics tools, providing
insights and ROI reporting.
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- ✓ Assist in preparing marketing budgets, media plans, and vendor
coordination.
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- ✓ Travel occasionally outside Nairobi to meet clients and support
field marketing activities.
Requirements:
- ✓ Bachelorโs degree in Sales, Marketing, or a related field.
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- ✓ Minimum 3 years of experience in marketing, preferably in an
engineering, industrial, or manufacturing environment.
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- ✓ Strong understanding of technical products and the ability to
create relevant marketing content.
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- ✓ Proficiency in marketing tools such as Google Analytics, Google
Ads, LinkedIn Ads, and email marketing platforms.
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- ✓ Excellent written and verbal communication skills.
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- ✓ Strong project management, multitasking, and organizational
abilities.
- ✓ Experience in marketing engineering services or product-based
companies.
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- ✓ Knowledge of industrial markets (mechanical, electrical, civil, or
manufacturing).
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- ✓ Ability to collaborate with cross-functional teams (design, sales,
and engineering).
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- ✓ Basic knowledge of CAD drawings, technical documentation, or
industrial equipment is a plus.
Job Location
+2547 98 431 116